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Course Overview

Give your marketing a kick-start

If you have a start-up business, or an existing business and are trying to grow, our Foundation Programme is perfect for you. It breaks the fundamentals of marketing down into 10 easy-to-follow steps. We provide a workbook and downloads to keep help you create your marketing strategy. After the course, you'll have the confidence to create your content and ads knowing that they're talking to the right people, in the right places, at the right time.
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10 Easy Steps to Marketing Success

  • 1

    Step 1 — Welcome to The Marketing Basics

    • Welcome to The Marketing Basics — What is Marketing?
  • 2

    Step 2 — Your Purpose

    • Understanding and defining your purpose
  • 3

    Step 3 — Goals and Objectives

    • Setting out your goals and objectives
  • 4

    Step 4 — Your Customers

    • Getting to know your customers
  • 5

    Step 5 — Market Research

    • Quantitative and qualitative research
  • 6

    Step 6 — Tone of Voice

    • Your brand personality
  • 7

    Step 7 — Content Themes

    • Getting started with your content
  • 8

    Step 8 — Selecting Channels

    • Deciding channels and setting budgets
  • 9

    Step 9 — Your KPIs

    • Making your marketing accountable
  • 10

    Step 10 — Compiling Your Framework

    • Last step to success!

Meet the course presenters

Sarah Wardlaw

Sarah has been a designer for over 15 years . Having worked in agencies around the world for clients such as BBC Worldwide, RAC, The Scottish Government, and Business Gateway, she has also freelanced as a side-hustle for an impressive list of small businesses giving her all-encompassing across the creative business sector. Roles in Account Management, Design and User Experience mean that her expertise span a broad range of services and she understands the various stages businesses go through when starting out, growing and developing.

Emily Smith

Emily worked in marketing and advertising agencies for over 10 years, spending time with clients on their brand creation, marketing strategies, website and app development and product launches. She worked with clients such as The Scottish Government, LEGO group, Business Gateway, the Weir Group and Scottish Rugby. Emily now works as a full-time property investor, mentor and marketing consultant while looking after her young family.

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Don't waste money on ineffective ads and the wrong content. Our framework will set you on a course for marketing success.

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Catch the early bird offer before it expires

Use code EARLYBIRD21 at checkout

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Get started with The Foundation Programme →