Who we are
Our website address is: www.themarketingbasics.co.uk.
This Privacy Policy was last updated on 16 March 2021.
Our Privacy Policy is a legal statement that explains how we may collect information from you, how we may share your information, and how you can limit our sharing of your information
1. Your privacy
The Marketing Basics (or “we”) are committed to protecting and respecting your privacy, following all legal requirements to do so.
We recognise user privacy and data protection as human rights and we have a duty of care to those whose data we handle.
We understand that data should only be collected and processed when absolutely necessary.
We will never sell, rent or otherwise distribute or make public your personal data.
2. Relevant legislation
Along with our internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:
UK Data Protection Act 1988 (DPA)
EU Data Protection Directive 1995 (DPD)
EU General Data Protection Regulation 2018 (GDPR)
This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer for clarification.
3. Personal information we collect and why we collect it
This website collects and uses personal information for the following reasons:
Site visitation tracking
Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us.
GA does also record your computer’s IP address – which could be used to personally identify you – but Google do not grant us access to this.
We consider Google to be a third party data processor (see relevant section below).
GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Contact forms and email links
Should you choose to contact us using an email link like this one, none of the data that you supply will be stored by this website or passed to / be processed by any of the third party data processors defined in the section below.
Thinkific
We use Thinkific to host the website. This captures all our course attendee's details and facilitates our lead-nurturing programme. Thinkific's legal policies can be read on their website.
MailChimp
We use MailChimp to pull user data from the website and our forms so that we can provide information on your courses, new product launches and future releases. MailChimp's data handling policy is available on their website.
Stripe
We use Stripe to process card and payment details. Your details (except card information) is shared with our website which ties into your account. Payment data is non-accessible to us and is covered by Stripe's data processing policies.
4. Disclosure of your information
We may share your personal information with any member of Our group from time to time, which means Our subsidiaries, Our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may share your information with selected third parties including:
- Business partners, suppliers of goods and services and sub-contractors for the performance of any contract We enter into with them or you.
- Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. Analytics and search engine providers that assist Us in the improvement and optimisation of Our Site.
- Local and central government, police forces.
We may disclose your personal information to third parties:
- In the event that We sell or buy any business or assets, in which case We may disclose your personal data to the prospective seller or buyer of such business or assets.
- If We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply contractual agreements; or to protect Our rights, property, or safety and those of Our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
5. How we store your personal information
As detailed in section 3 above, the only personal data stored will be the basic information gathered to sign up to our courses.
This data will be held for a maximum of three years after you last interaction with us, or until you ask us to delete your data.
6. About this website’s server
This website is hosted by thinkific.com.
You can view their privacy policy for further information on their servers.
7. Our third party data processors
As detailed in section 3.0 there are three third party that processes data on our behalf; Google, Stripe and MailChimp. They comply with the legislation set out in section 2.0.
They are based in the USA and are EU-U.S Privacy Shield compliant. They are committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List at https://www.privacyshield.gov.
8. Data breaches
We would report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner (of which there are currently no instances on this website) has been stolen.
9. Data controller & Data protection officer
The data controller of this website is:
Emily Smith
ICO number CSN4437591
[email protected]</p>
9. Affiliations and compliance
The Marketing Basics is registered with:
Information Commissioners Office: ZA645613